Recent Work
AccessHope
Driving service adoption and oncologist portal engagement by shaping content strategy, crafting copy, and producing marketing assets.
McKesson
Providing audience-focused copywriting and content optimization to support the redesign of patient- and pharmacist-facing websites.
WebTPA
Designing tailored digital experiences to improve usability and drive engagement in the MyHealthHub portal.
“The obvious can sometimes be illuminating when perceived in an unhabitual way.”